DATE: March 11, 2026
TO: Honorable Mayor and City Councilmembers
FROM: City Manager's Office
TITLE: ?? INDEPENDENT ECONOMIC ANALYSIS OF OCEANSIDE BEACHES - THE CASE FOR COASTAL RESILIENCE INVESTMENT: QUANTIFYING OCEANSIDE BEACH AS AN ECONOMIC ASSET ??
RECOMMENDATION
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????Staff recommends the City Council receive and file the independent economic fiscal analysis report titled The Case for Coastal Resilience Investment: Quantifying Oceanside Beach as an Economic Asset, and provide general policy direction, as appropriate, including direction to the City Manager to support Coastal Zone Management Division staff in pursuing state and federal grant opportunities and other external funding sources related to shoreline management and coastal resilience planning.
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BACKGROUND AND ANALYSIS
Resilient Cities Catalyst (RCC), in partnership with NHA Advisors and Willdan Financial Services, has completed an independent economic and fiscal analysis titled The Case for Coastal Resilience Investment: Quantifying Oceanside Beach as an Economic Asset. The final report quantifies the economic value generated by beach visitation, evaluates the fiscal impacts associated with continued shoreline erosion, and identifies potential funding mechanisms that could support shoreline management efforts, including long-term coastal resilience initiatives such as the RE:BEACH Oceanside Pilot Project. The analysis is intended to provide context as the City continues to evaluate long-term shoreline conditions, capital planning needs, and coastal resilience strategies.
Oceanside's beaches are a defining community asset and a primary driver of tourism, recreation, business activity, and coastal property values. In addition to their recreational and environmental importance, the beaches generate substantial economic activity that directly supports City revenues, including Transient Occupancy Tax (TOT), sales tax, and property tax. Continued shoreline erosion presents potenti...
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