DATE: June 17, 2026
TO: Honorable Mayor and City Councilmembers
FROM: Financial Services Department
TITLE: CONSIDERATION OF AN APPEAL OF THE SUSPENSION OF TOBACCO RETAIL LICENSES TRL-1277379 (HYPE HAVEN I) AND TRL-1277377 (HYPE HAVEN II) SUBMITTED BY BZBK LLC
RECOMMENDATION
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Staff recommends that the City Council consider the appeal of the tobacco retail license suspensions submitted by BZBK LLC and adopt a resolution affirming the 30-day suspension of Tobacco Retail License TRL-1277379 (Hype Haven I, 3504 College Blvd) and the 30-day suspension of Tobacco Retail License TRL-1277377 (Hype Haven II, 1405 S. El Camino Real).
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BACKGROUND AND ANALYSIS
The City of Oceanside regulates the sale of tobacco products through its Tobacco Retail License program, codified in Oceanside City Code (OCC) Chapter 7, Article X. Under this program, tobacco retailers are required to obtain and maintain a TRL and to comply with all applicable state and local tobacco control laws, including California Health and Safety Code section 104559.5, which prohibits the sale or possession for sale of flavored tobacco products.
On February 12, 2026, the City of Oceanside Code Enforcement Division, in coordination with the California Department of Tax and Fee Administration (CDTFA) and the California Department of Public Health (CDPH), Food and Drug Branch, conducted joint inspections of both Hype Haven locations. During the inspections, large quantities of prohibited flavored tobacco products were discovered at each location.
At Hype Haven I (3504 College Blvd), CDTFA inspectors identified and seized 1,148 items, including 572 untaxed flavor ban other tobacco products and 441 untaxed flavor ban nicotine vape devices and 135 other tobacco products, with a total retail value of $19,159.52. The prohibited products were found on the sales floor and in a storage room located behind a false wall on the premises. CDTFA issued civil citations (Nos. 13392 and 05987) to Jena Thomas, a...
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