DATE: February 18, 2026
TO: Honorable Mayor and City Councilmembers
FROM: Parks and Recreation Department
TITLE: AGREEMENT WITH ASA ENTERTAINMENT TO STAGE THE SUPERGIRL PRO SURFING AND LIFESTYLE EVENT
RECOMMENDATION
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Staff recommends that the City Council approve a 2026 agreement, with options for two one-year extensions subject to mutual agreement, with ASA ENTERTAINMENT (ASA) to stage a female professional surfing contest, lifestyle, and music festival event from August 21 through August 23, 2026; approve payment to the City for municipal services in an amount not to exceed $15,000, and authorize the City Manager to execute the agreement.
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BACKGROUND AND ANALYSIS
Historically, the annual Super Girl Pro Surfing and Lifestyle Event has attracted close to 50,000 attendees to the areas surrounding the Oceanside Pier and has generated positive regional and national exposure for the City of Oceanside. The event has consistently highlighted Oceanside as a premier coastal destination for professional surfing and beach-oriented recreation, while also supporting local businesses, hospitality, and tourism activity. Visit Oceanside estimates that the overall economic impact of the 2025 event was $2,385,668 in direct business sales and has committed to investing $90,000 and additional in-kind services in support of the event during the 2026 calendar year.
On February 1, 2023, the City Council approved a three-year agreement with ASA Entertainment to support the event through 2025.
The Super Girl event has evolved over time beyond a traditional surf competition to include a broader lifestyle and music festival component. This expanded format has helped attract a diverse audience that includes residents, visitors, families, and participants from beyond the traditional surfing community. As a result, the event has become a well-recognized annual attraction.
The 2026 event would mark the 20th anniversary of the Super Girl Pro, further reinforcing i...
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