DATE: June 4, 2025
TO: Honorable Mayor and City Councilmembers
FROM: City Manager's Office
TITLE: AGREEMENT WITH VISIT OCEANSIDE TO MANAGE THE OCEANSIDE TOURISM MARKETING DISTRICT
RECOMMENDATION
title
Staff recommends that the City Council approve a ten-year Professional Services Agreement with Visit Oceanside to manage the Oceanside Tourism Marketing District (OTMD) until July 30, 2034, in alignment with the most recent OTMD renewal.
body
BACKGROUND AND ANALYSIS
On February 28, 2024, the City Council adopted an ordinance to renew the OTMD beginning on April 1, 2025, and ending nine years and three months from its start date.
The OTMD is a benefit assessment district that funds marketing and sales promotion activities for Oceanside lodging and vacation rental businesses. This approach has been used successfully in other destination areas throughout the State to improve tourism and drive additional room nights to assessed businesses. The OTMD includes all lodging businesses and vacation rental businesses available for public occupancy located within the City.
Visit Oceanside (VO) has served as the OTMD's "Owner's Association" since the district was established in 2010. VO is the sales and marketing engine for Oceanside's tourism industry. Its program of work is designed to provide incremental business by stimulating demand for travel to Oceanside. Its goal is to manage and implement the Oceanside brand as a preferred visitor destination for group and leisure business.
Historically, the agreement between VO and the City of Oceanside had been established through City Council approval of the OTMD and its accompanying Management District Plan. The attached Professional Services Agreement (PSA) further formalizes the partnership in accordance with Streets and Highways Code ?36623.
As detailed in the PSA, VO will:
* Provide the programs and activities that benefit businesses within the OTMD in accordance with the Management District Plan.
* Submit annu...
Click here for full text